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02 February 2018 | By Joe Mugan
Print marketing is renowned for being one of the most cost-effective ways to market your products or services. However, although it’s cost-effective, it can be difficult to measure the success of your business literature without tracking each piece individually. Neglecting to track each business material can make it challenging to accurately calculate your return on investment.
In order to gain an insight into the success of your print marketing campaign, you need to measure the number of leads being generated by your business literature.
We’ve used our knowledge and experience of commercial printing to give you a few ideas on how to track the success of your printed marketing materials simply and effectively.
• Coupons, vouchers and promotional codes
A printed leaflet or flyer is a good opportunity to include a coupon, discount voucher or promotional code that customers can use when buying your products or services. Ask them to show you the coupon, voucher or promotional code when they come in store and keep track of how many are used. In order to do this, the voucher, coupon and code need to be unique to each piece of your business literature such as your leaflets or posters.
• QR Codes
A QR code is an image that can be scanned by mobile devices. When scanned, it directs the person using the mobile device to a website, business page or social media profile. They are usually placed at the bottom of a flat leaflet or poster and allow the reader to immediately interact with your brand. Tracking the URL referrer or extension number each time the QR code is scanned will enable you to see how much traffic has been generated by it.
• Ask your customers
One of the easiest and best ways to find out the success of your business literature is to ask your customers how they heard about your brand when shopping online or in store. Whether it’s asking them in person or adding the option ‘where did you hear about us’ at the checkout on a website, asking your customers will help you determine whether or not it was your business literature that brought them to your brand.
After delivering exceptional printed business literature for several years to hundreds of different businesses, we have the knowledge and experience needed to produce printed business materials that are perfect for your company.
From business cards and posters to leaflets and roller banners, no job is too big or small and we offer some of the most competitive prices available.
If you have any questions about any of our business literature or would like some advice on which products are best suited to your needs, please don’t hesitate to get in touch.
Call our office on 01254 311215 or email us at email@example.com and one of our team will be happy to help you.
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