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How to Create an Effective Leaflet Design

  23 February 2018 | By

There are a variety of ways to market your products and services and with so many marketing methods available, it can be difficult to choose the method that’s right for you. One of the most popular forms or marketing is using business literature such as leaflets.

However, in order for leaflets to fulfil their purpose by improving brand awareness and increasing sales, they need to be engaging and create a lasting impression.

One of the best methods to ensure that your leaflets do this is by using the AIDA model to help you create an effective leaflet design, which will leave your target audience wanting to find out more.

How the AIDA model can help you create an effective leaflet design

AIDA stands for Attention, Interest, Desire and Action and it has been used as a successful marketing technique by marketers for many years. It is used to help marketers and brands develop effective and successful marketing campaigns.

The idea of AIDA is that if these principles are followed, consumers are more likely to interact and engage with a brand.

Not only is the AIDA model applied to large scale marketing campaigns, it can also be used to help brands develop an effective design for your leaflets.

A – Attention

Any leaflet design needs to grab the attention of your audience and should noticeably stand out amongst your competition’s business materials. Using bright colours and bold text is just one of the many ways to do this. If you’re unsure where to start, try collecting some leaflets from your competitors and other local businesses and decide which one stands out to you and why. This will give you an idea about how to grab the attention of your target audience.

I – Interest

Once you’ve got the reader’s attention, you need to ensure that you keep them interested. Engaging content and snappy headlines should be used to connect with your audience. Furthermore, you should make sure you get your brand’s message across simply and quickly. Avoid going into too much detail but give them enough information to leave them wanting to find out more.

D – Desire

One of the biggest marketing tactics is to make your target audience desire your product or service by convincing them they need it. Ensure your product or service sounds desirable by highlighting unique selling points and including exclusive offers. The more desirable your product, the more likely the reader is to act on that desire.

A – Action

The final part of the AIDA model is to include a compelling call to action within your leaflet. Encourage the reader to get in touch and tell them what they need to do next. Make sure you include contact details and any other information they need to know.

Need a professional printers to help with your leaflet design and print?

If you would like the assistance of a professional graphic designer to help you with your leaflet design, or if you have been searching for a reliable and experienced commercial printers to print your business literature, get in touch with our team today.

You can call our office on 01254 311215 or email us at and we’ll be happy to offer advice and answer any questions you may have.

Offer Alert: 10,000 150gsm A5 flyers double sided £150 including design!

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