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09 March 2018 | By Joe Mugan
It’s a well-known fact that different colours convey different messages and prompt emotional responses. The colours used within your brand can determine what message you convey to your current and potential customers.
Colours play a huge part in how a person feels so if you want your customers to feel certain emotions when interacting with your brand or using your products and services, select colours associated to that feeling or emotion.
Furthermore, it’s also important to choose colours that complement each other and are easy on the eye. A general rule of thumb to follow is to choose two primary colours (such as blue or red) and one accent colour. Your chosen brand colours will be featured in your logo, on social media and on your website and business literature and therefore should be memorable to your current and potential customers.
Each colour can create a different emotion and cause people to feel a certain way and although this can sometimes be influenced by things such as culture, preference and upbringing, colours can still influence how a person feels about a brand and what they associate it with.
For example, the colour red, favoured by brands like Coca Cola and Netflix, is associated with excitement and boldness – possibly the emotions both these brands want their customers to experience when interacting with them.
The colour blue conveys dependability and strength. This colour is preferred by brands such as Oral B and Dell. Using this colour gives the impression that the brand and their products are dependable and strong.
On the other hand, the colour green signifies growth and health. This colour is used by brands such as Whole Foods and Starbucks and gives the impression that their products are natural and healthy. Green is favoured by other brands wanting to convey a similar message.
Not only can colours influence emotions, they can also increase brand awareness by up to 80%. This is because when a brand becomes popular, the colour used by that brand acts as a constant reminder of them. An example of this is seeing the colour blue and thinking of Facebook.
There is no definitive answer as to which colours are the most effective within branding because each person feels differently about each colour. However, we have put together a few tips on choosing the right colour for your brand and what sort of things you might want to consider.
Before deciding on a specific colour scheme, consider which colours are being used by your competition. This will help you evaluate the colours that your target audience are interacting with and give you an insight into the colours being used by other brands within your industry.
When taking the emotions that colours convey into consideration, think about the services you provide and who you are targeting. For example, if you are targeting people that are creative and imaginative or you are a creative and imaginative brand, consider a colour such as purple that is shown to encourage creativity.
Our final tip is to consider how you want your audience to feel when interacting with your brand and select a colour scheme that will trigger these emotions and feelings.
If you are in the process of building a successful brand and need professional business literature to help improve brand awareness, we can help.
We are an experienced commercial printer that provides high-quality business literature to companies in any industry. All our products can be viewed and ordered on our website, however, if you have any questions about the services we deliver, please don’t hesitate to contact us.
Call us on 01254 311215 or email us at firstname.lastname@example.org and we’ll be happy to help you.
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