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5 Questions To Ask Commercial Printers

  22 March 2018 | By

With so many companies relying on business literature for marketing purposes, it’s important that their printed business materials are suited to their requirements and are of an exceptional standard. That’s why several companies are turning to commercial printers for the products they need.

However, with multiple aspects that can impact on your business materials, individuals with limited knowledge of print can find it challenging to ensure their products are of good quality and appear professional.

As a skilled and experienced commercial printing company, we are regularly asked questions regarding things that need to be considered when printing business literature. We have gathered a selection of our most frequently asked questions to help you gain an insight into some of the key things you should be asking.

5 questions you need to ask commercial printers

  1. How can I make the most out of my budget?

The cost of business literature depends on several factors including paper type, size and finish. However, if you are unsure on how to make the most out of your budget, printing companies will be able to recommend the most cost-effective products for your business. They will ensure you have the printed business materials you need whilst staying within your budget.

  1. What resolution do my images need to be?

The resolution of the images you use within your business materials is vital for ensuring your products appear professional. Low resolution images won’t be as clear and crisp as high resolution images. When submitting an image or design to a commercial printers, enquire about the minimum resolution required.

  1. What is creep?

When printing brochures and booklets with numerous pages, creep needs to be taken into consideration. When a large amount of pages are folded and then trimmed, the inside pages of the booklet or brochure will be slightly smaller in size. This is noticeable when the booklet or brochure is opened from the centre and is known as the creep. Creep should be kept to a minimum and can be affected by paper thickness, so, speak to your printing company about which paper thicknesses will provide you with the least amount of creep.

  1. What is bleed?

Bleed is a small margin, most commonly 3mm thick, which will ensure your design reaches the edge of your business literature after it has been trimmed to size. Not allowing for bleed can prevent your image or design from completely covering your business materials.

  1. Which paper types and finishes will deliver the best result?

Paper types and thicknesses can have an impact on the appearance and feel of your printed materials. Some paper types and finishes can have an effect on the prominence of colours and the overall vibrancy of your design. Although some thicknesses and finishes are recommended for certain products, ask your printing company for advice about what thicknesses and finishes will give you the best result.

Contact our commercial printers

We use our knowledge and experience of the printing industry to deliver an outstanding printing service to all our clients and strive to be one of the top commercial printers in the UK.

If you have any questions about our products or are in need of some advice from a member of our specialised team, give us a call.

You can reach our office on 01254 311215 or email us at sales@printworthy.co.uk and we’ll be happy to speak with you.

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